The story behind the pig

Why Wilbur?

“That'll do, pig. That'll do.”

You know that scene in Babe where Farmer Hoggett finally looks at the pig who just won the sheepdog trials? That quiet acknowledgment that something small and unexpected just did something remarkable.

That's what we wanted to build.

Analyzes what matters

Wilbur looks at your landing page, understands what makes your product valuable, and finds the hooks your competitors are missing.

Writes for each platform

Facebook, Google, LinkedIn, TikTok. Each ad is crafted for that platform's format, character limits, and audience expectations.

Gives honest feedback

If your landing page is underselling your product, Wilbur will tell you. He's not rude about it. But he's honest.

No 47 input fields

Paste a URL. Get ads. That's it. No endless forms, no brand voice questionnaires, no waiting for a human to review.

A note from Wilbur

“I'm not going to pretend I'm smarter than you. But I have studied every high-performing ad from the last three years. I know what hooks are working right now. And I don't get tired, distracted by Slack, or tempted to check Twitter mid-draft.”

“You focus on strategy. I'll handle the copy.”

Because “that'll do” isn't about settling.
It's about getting it right.

Try your first ad free

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